Tourism & Hospitality

OTHM Level 5 Diploma in Tourism and Hospitality Management

An Ofqual-regulated Level 5 qualification developing specialist management skills in digital marketing, operations, accounting, human resources, customer relations, and contemporary tourism and hospitality issues.

Awarding body OTHM
Level Level 5
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Course Features

The OTHM Level 5 Diploma in Tourism and Hospitality Management is a 120-credit, Ofqual-regulated qualification consisting of 6 mandatory units, with no written examinations, flexible delivery modes, and direct university progression pathways.

  • Ofqual-regulated and globally recognised qualification (Qualification Number: 610/1522/2)
  • 6 mandatory units totalling 120 credits, 1200 hours TQT, and 600 Guided Learning Hours
  • Assessment by coursework and assignments only — no written examinations
  • Flexible delivery: face-to-face, distance learning, and fully online study options
  • Internally assessed by the centre and externally verified by OTHM
  • Equivalent to Year 2 of a UK Bachelor's degree (HND level); direct entry to Year 3 available

About This Course

The OTHM Level 5 Diploma in Tourism and Hospitality Management is designed to enable learners to develop as managers within the tourism and hospitality industry, with a lifelong-learning orientation. The qualification provides a specialist programme of study that delivers depth of knowledge and understanding of key aspects of the sector. Learners are equipped to critically apply contemporary knowledge and theories to the management of complex problems in real-world tourism and hospitality organisations.

  • Develops advanced management knowledge and skills within the tourism and hospitality sector

  • Covers digital marketing, operations, accounting, HR, CRM, and contemporary industry issues

  • Criterion-referenced assessment ensures all learning outcomes are rigorously met

  • Recognised as equivalent to HND and Year 2 of a three-year UK Bachelor's degree

  • Enables progression to the OTHM Level 6 Diploma in Tourism and Hospitality Management

  • Approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation)

What You'll Learn

Learners will develop specialist skills across six core management disciplines, applying contemporary knowledge and theory to complex problems in the tourism and hospitality industry. The following represent the principal learning outcomes of this qualification.

  • Apply digital marketing management strategies within tourism and hospitality organisations, including the digital marketing mix and market research

  • Understand and manage operations within tourism and hospitality businesses, including quality management, supply chain, and service delivery

  • Apply management accounting principles to support financial decision-making, budgeting, and financial reporting in the industry

  • Manage human resources effectively, including workforce planning, recruitment, employee development, and HR policy formulation

  • Build and manage customer relationships in tourism and hospitality using CRM systems, customer service strategy, and loyalty programmes

  • Analyse and respond to contemporary issues affecting the tourism and hospitality industry, including sustainability, globalisation, and technological change

Who Should Attend?

This qualification is designed for learners aged 18 and above who wish to advance their management careers in tourism and hospitality, or who are seeking to progress to degree-level study. It is particularly suited to the following candidate profiles.

  • Working professionals in tourism, hotels, travel, events, or hospitality seeking a formal management qualification

  • Graduates of an OTHM Level 4 Diploma in Tourism and Hospitality Management or equivalent Level 4 qualification

  • Holders of GCE Advanced Level in 3 subjects or equivalent qualifications seeking an industry-relevant higher-level credential

  • Mature learners (over 21) with demonstrable management experience in the tourism and hospitality sector

  • Individuals aiming to progress to Year 3 of a UK Bachelor's degree programme in tourism or hospitality

  • Career changers seeking an Ofqual-regulated, internationally recognised qualification in tourism and hospitality management

Course Content

Explore the comprehensive OTHM Level 5 Diploma in Tourism and Hospitality Management course content designed to help you master the material through structured modules and lessons.

Digital Marketing Management for Tourism and Hospitality (Unit Ref: K/650/1162 | 20 Credits)

1
Introduction to digital marketing and its importance in contemporary tourism and hospitality organisations
2
The digital marketing mix — the 9Ps in a digital context (People, Planning, Product, Place, Price, Promotion, Partners, Presentation, Passion)
3
Managing digital marketing activities and integrating digital with non-digital marketing in tourism and hospitality
4
Tourism and hospitality marketing environments and the relationship between digital and services marketing
5
Careers and responsibilities of digital marketers in the tourism and hospitality industry
6
The digital marketing management process applied to tourism and hospitality
7
Technological trends affecting digital marketing: mobile technology, virtual reality, augmented reality, metaverse, micro-payments, blockchain, and social media
8
Digital approaches to internal marketing and communications
9
Social media use by tourism and hospitality organisations
10
Regulation of digital marketing: content regulation, data protection, and national laws
11
Principles of market research in tourism and hospitality: qualitative vs quantitative; primary vs secondary; desk vs field research
12
The process and stages of market research; conducting research in the digital marketing space
13
Ethical and legal issues associated with digital marketing research
14
Understanding the audience and presenting digital marketing research findings in tourism and hospitality

Operations Management (Unit Ref: J/650/1206 | 20 Credits)

Management Accounting (Unit Ref: K/650/1207 | 20 Credits)

Management of Human Resources (Unit Ref: H/650/1151 | 20 Credits)

Tourism and Hospitality Customer Relationship Management (Unit Ref: L/650/1208 | 20 Credits)

Contemporary Issues in Tourism and Hospitality (Unit Ref: M/650/1209 | 20 Credits)

Course Requirements

Applicants must meet the official OTHM entry requirements and English language expectations before registering for this qualification. Learners should confirm eligibility with their delivery centre prior to enrolment.

  • A relevant Level 4 Diploma qualification or equivalent; OR GCE Advanced Level in 3 subjects or equivalent; OR mature learner status (over 21) with relevant management experience verified by the delivery centre

  • Evidence of English language competency for learners not from a majority English-speaking country, in line with OTHM's English Language Expectations

Assessments

All units in this qualification are assessed through coursework and internally assessed by the approved centre, with external verification carried out by OTHM. There are no written examinations. The qualification is criterion referenced, with learners required to meet all specified learning outcomes and assessment criteria to achieve a pass.

  • Coursework assignments submitted per unit in accordance with OTHM's Assignment Brief documents

  • Formative assessment conducted throughout the delivery period to guide learner development

  • Summative assessment confirming achievement of learning outcomes at the end of each unit

  • External quality assurance (EQA) by OTHM verifying centre assessment decisions and standards

Progression

Successful completion of the OTHM Level 5 Diploma in Tourism and Hospitality Management opens multiple pathways for both academic advancement and professional career development in the global tourism and hospitality sector.

  • Progress to the OTHM Level 6 Diploma in Tourism and Hospitality Management

  • Gain direct entry into Year 3 of a three-year UK Bachelor's degree programme at OTHM-partnered universities

  • Advance to top-up degree, Master's, or MBA programmes at UK and international universities with advanced standing

  • Pursue employment or advancement in management roles across hotels, travel agencies, tour operators, hospitality groups, and event management organisations

Apply Now For This Course

Fill out the application form below to enroll in OTHM Level 5 Diploma in Tourism and Hospitality Management. Our team will review your application and contact you shortly with enrollment details.

Awarding BodyOTHM
LevelLevel 5
Course CategoryTourism & Hospitality
Start DateMay 4, 2026
Deadline DateApr 27, 2026
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